In this increasingly digital economy, we have seen major change in customer behavior over the last several years as customers switch from traditional channels to digital ones to interact and transact business. Today, the vast majority of purchases take place via mobile, social, and e-commerce applications as opposed to face-to-face. And if anything, the COVID-19 pandemic has accelerated the move to online as companies have been forced to go there to survive. The problem with all this is that if you want to create customer intelligent applications, you need to integrate customer data and insight and share it across all customer facing applications. However, many companies are struggling with this.
Read more in https://www.datavirtualizationblog.com. Originally published on August 26, 2021
