Bridging the Gap with Customer 360 Views and Data Virtualization

With the gradual rise in digitization across many organizations, the approach towards customer engagement has drastically evolved over the years. Particularly in recent times, there has been an ever-growing demand for organizations to be able to provide unified, effective and customized solutions to users and to further elevate the overall customer experience journey. Before learning how customer 360° views can accelerate digital transformation for organizations, it is important to understand the meaning behind a customer 360 view.

Read more in https://www.datavirtualizationblog.com. Originally published on November 30, 2022.